Residences on 2nd.
Six boutique residences in the Roosevelt Historic District — represented and sold by InfillPHX, from positioning through contract-to-close.
A six-home infill development
needing a cohesive sales system.
A six-home infill development requiring a cohesive market position, buyer story, sales infrastructure and sales process — the same gap InfillPHX exists to close for boutique Phoenix developers.
The system, applied.
Positioning & Story
Residence naming, neighborhood storytelling, and project identity for the Roosevelt Historic District.
Go-to-Market
Website, floor plan presentation, buyer collateral and launch strategy.
Realtor Representation
Full Realtor representation and buyer sales — not consulting handed off at contract.
Buyer Experience
Contract-to-close coordination, keeping buyers confident through construction to closing.
Explore Residences on 2nd.
The project site, built and maintained as part of this engagement.
Joined mid-project.
Building momentum fast.
InfillPHX came into Residences on 2nd after the project was already underway — stepping into positioning, go-to-market, and buyer-facing sales mid-stream. In a short window, focused marketing and hands-on recommendations to the development team have already built significant buyer attraction.